eBooks

There are over four million small businesses in the UK and 95% of them are sole traders, partnerships or self employed owner managers employing fewer than five people. Plenty of people have taken the plunge and you can be sure that many of them weighed up the safety of clinging on to a career first. Using his own experience and that of many who have basked in the moonlight more than once, Community Member Michael Scott, shows you that a multitude of options exist for the determined entrepreneur in this short e-book he has written: Making the Most of a Bit on the Side!

65 % of UK homes have access to the huge volume of data and mass marketing of the Internet. On that basis it has to be the ideal outlet for your brilliant business idea. Or does it? The road to Internet Business oblivion is jammed with half baked ideas or worse still brilliant ones executed badly. But created carefully and with a defined goal, the internet can provide superbly targeted opportunities for the entrepreneur. The key word is targeted; too many online businesses think their mere existence on the net is enough to ease open the flood gates for the money to start rolling in.

How often have you smiled inside as a budding entrepreneur has his brilliant business idea untangled and squashed by the luminaries of the ‘Dragon’s Den’?  The commonest failing on the programme is not a bad business idea. The sharp, surgical questioning of the ‘Dragon’s’ soon fillets out the real problem. Blood drains from the entrepreneurs face, every ‘Dragon’ says ‘I’m out’ and the audience is left wondering how people can make it onto the programme without researching their proposal inside and out first.       

The aim of this book is to show a practical, enjoyable and profitable way to make just about any relatively unknown small business and its products or services an interesting talking point. With that, a good USP will almost certainly come naturally!

We will look at a powerful marketing strategy, that if used appropriately, can directly generate great financial and personal rewards… but it will also allow other components of your marketing plan to be leveraged even further and potentially explode your business profits and growth.

It’s recently been estimated that the UK economy would be 750,000 businesses stronger if women matched the rate of their counterparts in starting up an enterprise. What’s perhaps more astonishing is that currently there are only three women occupying the CEO position in the FTSE 100. Mediaplanet has published ‘Women in Business’, an essential guide for women entering the world of business.

9 Reasons Why More People Aren’t Wealthy & the 9 Billionaire Strategies that Guarantee YOU Can Be -
An eBook by Christopher Howard

When you are in business for yourself, especially one that is conducted online, you`ll find there are a number of different things for you to learn which can save you time and make you money. Outsourcing is by far one of the more exciting things to discover and put to use.

All too common is the business owner who feels that they have to do everything themselves in order for things to go smoothly in their online venture. This couldn’t be farther from the truth! In case you’re curious about why so many online business owners are singing the praises of outsourcing, keep reading to see just five of the many benefits it can obtain.

Idea Gardening: A Primer By Dave Troy, Fuelled by Randomness http://davetroy.com/

We teach entrepreneurs that they should pick an idea they are passionate about, work up a business plan, assemble resources and then execute it.

If we think about entrepreneurialism as a kind of gardening, this traditional approach in a sense encourages people to plant monocultures that are extremely vulnerable to disease.

A government loan guarantee scheme, delivered via participating Lenders and aimed at supporting the availability of working capital and investment funding for small and medium sized businesses in the UK. The scheme will also provide additional security where concern over the value of existing security may lead to a Lender requiring early repayment of an existing loan.

by Shed Simove, Ideas Man

Here is an excerpt from Ideas Man. Have a read, it`s brilliant, engaging, informative and funny. You can order a copy of Ideas Man by clicking here and receive a 30% discount but read on for now....

‘Cheesy’ self-promotion at its finest ..........

I didn’t know it then, but it was going to be a special day. It started normally enough: my dad shouted from the hall, waking me from my beauty sleep.

‘Shed! Shed! Come on Shed – don’t stay in bed all day!’ My dad hated me sleeping in, believing it to be a waste of the day. I wearily dragged myself downstairs to find a solitary piece of mail from my college.

This pdf was written and produced by the Chartered Institute of Marketing.

This pdf is written and developed by the Chartered Institute of Marketing.

This pdf is written and designed by the Chartered Institute of Marketing.

This pdf was written and designed by the Chartered Institute of Marketing.

This pdf is written and produced by the Chartered Institute of Marketing

This pdf was written and produced by the Chartered Institute of Marketing.

This pdf was written and produced by the Chartered Institute of Marketing

This guide was written by the Chartered Institute of Marketing

A Practical Guide to Improving Credit Control and Cash Flow in Your Business

The aim of the guide is to provide jargon free, useful and practical advice that can have a quick impact on a customer`s cash flow with mimimal effort and expense.  Most of the time it can just be improving business process that gets results.

Angeline Fuller

 
T:  01242 244537
F:  01242 582481
W: www.entirecredit.co.uk

The template has been written by the Government for their strategy on how they are going to make good use of Twitter.

It`s good stuff: it describes in the Appendices exactly what Twitter is and explains all the terminology in plain English. This is an essential resource for you and I would highly recommend you download the pdf.

We also have the option of utilising this template to see where or how Twitter could fit in to our business marketing strategy.

You could also apply the same strategy to Facebook and YouTube as well.

This is an incredibly useful resource, because someone has already done the work for you. But don`t forget to think outside the box: this is a Government template and will be restricted in some ways, so be insightful and inventive in your approach to social media marketing for your business.

Common Marketing Mistakes That Are Costing Entrepreneurs Literally Millions Of Pounds In Lost Revenue And Profit Each And Every Day

Back in the mid-1990s there was a frantic dash to get businesses ‘on the web’. Seemingly overnight, people were becoming millionaires by building and selling websites and the
media was breathlessly telling anyone who would listen that if your business didn’t have a website then you were doomed to failure.

There was no time to ask sensible questions – caught up in the madness you just had to get a website up before the competition!

Of course, many dubious web design companies sprung up all over the place, happy to relieve clients of their money in return for a mediocre website. In the end, the website
design companies got rich while their clients were stuck with websites that made little or no difference to their business.

Mercifully, those crazy times disappeared with the dot-com boom and bust, but we’re still seeing the same things happening: companies are building new websites with heady
expectation of new customers beating a path to their door only to find themselves, months or even years later, wondering where the customers are.

The reality is that building a website for your company is just one of many steps involved in having a successful web presence.

In this eBook, I’m going to list the key elements of a successful web site and explain how you can turn your own underperforming website into the invaluable marketing tool that you
have always wanted!