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Email marketing 'can benefit from social media'

Businesses can use social networking sites to recruit members for HTML email newsletter lists, it has been suggested.

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Email marketing 'is still a relevant channel' Email marketing 'is still a relevant channel'

The rise of social media should create new opportunities for email marketing, rather than make it obsolete, according to one industry commentator.

 
Contents' page 'vital for HTML email newsletters' Contents' page 'vital for HTML email newsletters'

Businesses should ensure they include a table of contents when constructing HTML email newsletters, it has been reported.

 
Technology 'crucial for email marketing' Technology 'crucial for email marketing'

Technology investment is an "absolute must" for businesses wishing to promote their goods and services, it has been suggested.

Your messages should reflect current topic issues Your messages should reflect current topic issues

Shaping email marketing messages to reference ongoing global, national and regional events can help companies engage with customers more effectively, it has been claimed.

 
Email subscribers do not like 3rd-party access Email subscribers do not like 3rd-party access

Email marketing subscribers 'do not like third-party access to information'.

Consumers are more concerned about data protection than many email marketers realise, it has been reported.

 
Email sharing 'can spread the word' Email sharing 'can spread the word'

Email marketing providers should continue to promote message sharing, it has been suggested.

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